Björk Guðmundsdóttir calls for workshops gathering individuals who have worked on proceeding self-sustainable companies and aim for innovation. Among these are start-up companies and post-seed companies, representatives for economic and social development, academics, inventors and investors.
The workshop’s conversation deals on possible progress, on obstacles, and various ways to connect inventiveness, innovation, start-up companies, and to activate the interconnection to other clusters of similar relations and to the motive power of international expertise and market forces.
Icelanders stand at crossroads: Are we going to choose a single-track industry or administer to diversity and openness to other ways? Permanent and fertile diversity exclude quick-fix-solutions that economically, socially and environmentally deplete the resources that are fundamental for a self-sustainable development.
Self-sustain development in the field of economy and forming society, calls for us to reconsider our relation with the environment and nature, it calls for researches of the possibilities to activate human and natural resources; and requires a certain humbleness towards these wellsprings. Self-sustainability and innovation needs awareness and researches on reciprocal connections of economical profits and social and environmental responsibility.
All over Iceland ideas and start-up companies have been developing, setting the goal for self-sustainability and innovation. Active interconnections have been created together with a comprehensive overview. But the soil of these experiments and relations have not been fertile enough for them to form a viable, creative whole.
Björk contracted with the University of Reykjavík and their MBA students, which under guidance of the worldknown Patrick Turner, are going to make business plans for clusters of different start-up companies and challenging innovations in the field of self-sustainability. It is quite a challenge, because not only calls it upon awareness of trade practices but also an understanding of complicated social systems in Iceland.
It is in the hope that this discussion and the making of business plans for clusters in the field of self-sustainability possibly becomes an instrument, or a way to multiply positive effects of every endeavour per se, that this step is being taken, as a starting point to make a more diverse society and culture, and more exciting economy life, in Iceland as a whole, internationally connected.
In sequence of all this, the conversation will continue to be open on the website nattura.info and more workshops are coming up across the country, and with foreign experts in self-sustainability and innovation, to discuss which ways are possible other than single-track heavy industry.
Tengt efni:
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